An AI shopping copilot that lifts conversion for a fashion retailer
Fashion Retailer — a retail organisation — engaged Skillikz on ai shopping copilot: A grounded GenAI assistant that helps shoppers find the right product, fast. This case study sets out the business challenge, the AI-led approach we took, the technologies involved and the measurable outcomes delivered over 4 months.
Shoppers struggled to navigate a large catalogue, and generic search returned poor matches — depressing conversion and flooding support with sizing and styling questions.
We built a shopping copilot grounded in the live product catalogue, with natural-language search, styling guidance and clear citations to real products.
The copilot lifted conversion by 18%, tripled on-site engagement and deflected a quarter of routine support contacts — all grounded in real catalogue data.
The AI services behind this outcome
A project like this draws on a focused set of Skillikz services — from first assessment to a working pilot and a clear path to scale.