/case-studies / customer-experience
CUSTOMER EXPERIENCEA research-led CX programme that converts
client
E-commerce Brand
industry
Retail
services
CX · Design
duration
5 months
// OVERVIEW
E-commerce Brand — a retail organisation — engaged Skillikz on customer experience: A holistic CX programme for a growing e-commerce brand. This case study sets out the business challenge, the AI-led approach we took, the technologies involved and the measurable outcomes delivered over 5 months.
// TECHNOLOGIES
ReactNext.jsFigmaGA4A/B Testing
01 // THE CHALLENGE
A growing e-commerce brand had an inconsistent experience that limited conversion and loyalty.
02 // OUR APPROACH
We ran a research-led CX programme to redesign key journeys around real customer needs.
Customer research and journey mapping
Redesigned key conversion journeys
Design system for consistency
Measurement and continuous iteration
03 // THE RESULTS
A consistent, research-led experience that improved conversion and retention across the brand.
// HOW WE'D DELIVER THIS TODAY
The AI services behind this outcome
A project like this draws on a focused set of Skillikz services — from first assessment to a working pilot and a clear path to scale.
// MORE WORK
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